Burak Arca
Marketing & Product Analytics
Stockholm, Sweden
Seasoned data & analytics professional with 7+ years of experience across subscription services, e-commerce, and delivery. I bridge the gap between complex data and clear business decisions — working across product, marketing, and digital analytics, with hands-on expertise in BigQuery, Python, and modern analytics stacks.
Experience
Leading the end-to-end marketing analytics function — from pipeline building to executive reporting. Driving MMM, CLV/SAC modelling, incrementality testing, and AI-performance benchmarking at a global scale.
Built a GCP data warehouse from scratch unifying disparate data sources. Led analytics across e-commerce, CRM, and performance marketing — driving segmentation and growth.
Owned the full experimentation platform for one of Europe's fastest-growing fashion brands. Built tracking via GTM & ssGTM across web and apps.
Led A/B test ideation and analysis across food delivery and quick-grocery platforms. Supported 100+ experiments and set up analytics for Yemeksepeti Banabi.
Delivered sales dashboards and performance analytics to branches across Turkey. Automated reporting for field employees via SQL and VBA.